deliver engaging content to your ideal audience all the time
Create a system to easily produce engaging content based off of your ideal audience’s persona and business’s goals.
how i see you struggling
you’re overwhelmed
Whether you don’t know where to go to post your content or don’t know what to post in general, the concept of marketing is foreign to you and you have no idea where to start or succeed.
you’re overworked
If you have started, or tried and ‘failed’, producing content on a blog or posting on social media feels time-consuming and pulls you away from work you’d rather be doing and time devoted with family.
you’re unfulfilled
Your content never leads to many or any sales or engagements for your products or services. You’ve more than once given up on different platforms that are the next best thing to promote your brand.
“I had a few ideas pinned on Pinterest, but I wasn’t any closer to nailing down specifics. I was stuck and overwhelmed with options and ideas but nothing concrete. It’s given me more confidence in putting out resources that have a cohesive, branded look.”
Hello! i’m Caitlin e. shogren
Creating content for your business can feel overwhelming, especially when you start thinking about adding on your accounting responsibilities or developing marketing or creating your products and services. It can feel like a never ending cycle. To make it worse, when that content doesn’t convert your audience into buying customers, you feel like a failure and an imposter.
When I first started producing content as a journalist in 2013, I only saw it through the eyes of a reporter. But as I’ve learned as a communicator, designer, and marketer, there is more than one way to tell a story.
Here’s how I can help:
Over a decades worth of experience in fields like graphic design, journalism, and marketing
4 degrees in English, Journalism, Art, and Strategic Communication
Experience working in industries such as: education, small businesses, news, and marketing
Freelancing services since 2020
content strategy leads your sales
When you implement content marketing into your business strategy, you understand how your audience is buying your products and services. Here’s how I create a strategy that works for your business:
identify
I delve deep into identifying your audience’s story to align with your business’s goals.
create
We collaborate to develop content that resonates with your audience, your skills, and your lifestyle.
organize
We organize a content calendar that engages with your ideal audience on a consistent basis.
bringing more to your brand
You might have worked with a social media marketer or a copywriter before, but does their work expand across all of the content that you need to reach your audience?
Here are a few ways my content strategy aligns your goals with your brand:
an ideal audience
Talk to your warmest audience possible to make easier sales and engage with your audience on the platforms they frequent the most. Be their favorite content creator within your niche to make an impact.
brand strategy
Make your brand known for something. Stop relying on the next trending reel or best audio tunes to attract your audience. Be known for what, why, and how you run your business.
SEO alignment
Broaden your reach as an expert in your field by being the go-to content creator in your industry. It’s not just keywords, but knowing that your work is reaching and impacting the right people.
what does the process look like?
thoughtful
I learn from both yours and your audience’s story to create an engaging strategy that will connect you to the right people with your products and services.
clear
Organizing a consistent and easy-to-read system for your brand to help you stay on track is one of the main goals at Caitlin E. Shogren.
achievable
Creating goals from your content strategy should be attainable through your efforts without having to use flimsy trends.